A NOTE ABOUT COVER DESIGN

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You've done the hard work--writing that novel! It's a huge accomplishment many dream of but never achieve. Time to kick back, enjoy a well-earned break, and let the designer handle the cover.

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We are professionals with one goal: to help you sell more books! And we know how crucial the right cover is to achieve this goal. You're competing against millions of other authors, many independent, many from powerhouse traditional publishers. And the main thing that sells your book is the cover. Your cover has to A) catch the reader's attention, B) convey the genre, C) convey the mood, D) convey the age range, and E) promise a good story.

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After a decade working in publishing, we know how important a cover is and all the work it must do, which is why we want you to be confident in our expertise. After all, that is why you're hiring a designer, no? We absolutely welcome your ideas and suggestions, but ask that you also leave room for us to do what we do best, which is to translate your awesome story into an awesome cover that will not only stay true to your vision--but will also capture readers from the very instant they see it. We adhere to these tried-and-true design principles to create covers that sell:

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1) SIMPLICITY. By not cluttering a cover with too many ideas and objects, we will instantly convey the most important messages of the story. This includes using carefully and purposefully chosen fonts, cohesive color palettes, and a focused design with immediate impact.

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2) AN EMOTIONAL CONNECTION. After thoroughly learning about your book, we can accurately present the emotions of the story, be it light & fluffy, dark & gritty, or something in between. Readers are emotional creatures, and an emotionally-charged cover will hook them at once. But it's important that the promised mood of the cover reflect the mood delivered by your story.

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3) READER-TARGETED DESIGN. If you've written a sword & sorcery fantasy novel, don't miss out on sales by presenting a cover more suited to memoir or thrillers. We know the difference, and we will make sure your potential readers immediately know what kind of story you've written--and that it's perfect for them.

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4) QUALITY. This is critical to your book's success. You've written a high-quality story; your cover should match that. Plus, the competition isn't sparing any cost to produce stunning, professional covers. To make your cover the best it can be, we source only the highest quality images and art available, and sometimes this means passing on one cover concept in favor of another if the art isn't up to snuff.

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With all this in mind: we want to know your target audience, your story's mood, themes, and plot, the 1 or 2 genres it best fits, and what other titles you would compare it to. We will then incorporate all of this information to create the best cover for your book. That's our job, and it's a promise we make to you. Your satisfaction is our absolute priority, and we value your trust in our skills, experience, and creative guidance.